Trade Show Marketing
Six Sigma for Marketing Processes
Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors.
Business - to-business marketing in Latin America
This special issue on ?Business-to-business marketing in Latin America? features four articles and two case analyses and focuses on a variety of timely and pertinent issues.
EXPO
Retail: $120 (60% off!)
(Magazine City)
EXPO Magazine is written for convention and trade show professionals. EXPO includes in-depth sales- and marketing-focused feature articles that cover destinations, case studies and revenue-generating ideas.
The Engaged Customer
In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, 'engaged' customers?.
Driving Customer Equity: How Customer Lifetime Value Is Reshapin
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T.
Retailing And Producer-retailer Relationships In Food Chain
In May 2004, I was invited to give a keynote address on Wal-Mart?s internationalisation at the 88th seminar of the European Association of Agricultural Economists (EAAE) in Paris. The theme of the event was ?Retailing and Producer-Retailer Relationships in Food Chains?