Trade Show and Event Marketing

Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management can be a company?s most important success generator with proper planning, strategy and execution. Trade Show and Event Marketing can be your guidebook to that marketing success. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.